user stories
branding
product optimization
product strategy
Research
Prototypes
wireframes
design
problem framing
Building Digital Experiences
Building Digital Experiences
Creating thoughtful product experiences by blending UX, visual design, product strategy, and branding.
Creating thoughtful product experiences by blending UX, visual design, product strategy, and branding.
Case Highlights:
Case Highlights:
0→1 digital identity experience enabling secure passport verification for TSA checkpoints and trusted venues.
0→1 digital identity experience enabling secure passport verification for TSA checkpoints and trusted venues.
Samsung Wallet
Samsung Wallet
2026
2026
Redesigned the rewards discovery experience, driving 2× MAU growth and 10× gift card revenue.
Redesigned the rewards discovery experience, driving 2× MAU growth and 10× gift card revenue.
Samsung Wallet
Samsung Wallet
2025-2026
2025-2026
A seasonal art subscription concept connecting people with emerging artists through curated in-home art experiences.
A seasonal art subscription concept connecting people with emerging artists through curated in-home art experiences.
Independent Project
Independent Project
2026
2026
Graphic Design, Brand Identity, Motion, and More
Graphic Design, Brand Identity, Motion, and More
Collection
Collection
2020-Current
2020-Current
What and How :
What and How :
I like starting by understanding what’s actually broken. I spend time unpacking messy problems, mapping out user flows, and figuring out where the real friction is before jumping into solutions. My goal is to bring clarity to both the user experience and the product direction.
I like starting by understanding what’s actually broken. I spend time unpacking messy problems, mapping out user flows, and figuring out where the real friction is before jumping into solutions. My goal is to bring clarity to both the user experience and the product direction.
I like starting by understanding what’s actually broken. I spend time unpacking messy problems, mapping out user flows, and figuring out where the real friction is before jumping into solutions. My goal is to bring clarity to both the user experience and the product direction.
This is where I move from thinking to making. I design product experiences across mobile and platform products, focusing on flows, structure, and how everything connects. I care less about individual screens and more about whether the whole experience makes sense end-to-end.
This is where I move from thinking to making. I design product experiences across mobile and platform products, focusing on flows, structure, and how everything connects. I care less about individual screens and more about whether the whole experience makes sense end-to-end.
This is where I move from thinking to making. I design product experiences across mobile and platform products, focusing on flows, structure, and how everything connects. I care less about individual screens and more about whether the whole experience makes sense end-to-end.
A lot of my work is improving what already exists. I look for points where users drop off, get confused, or miss value, and then refine the experience to make things simpler and more useful. The goal is always small changes that create measurable impact.
A lot of my work is improving what already exists. I look for points where users drop off, get confused, or miss value, and then refine the experience to make things simpler and more useful. The goal is always small changes that create measurable impact.
A lot of my work is improving what already exists. I look for points where users drop off, get confused, or miss value, and then refine the experience to make things simpler and more useful. The goal is always small changes that create measurable impact.
Product thinking
Problem framing
UX strategy
Flow design
Product thinking
Problem framing
UX strategy
Flow design
Product thinking
Problem framing
UX strategy
Flow design
Digital products
Mobile experiences
Design systems
Visual identity systems
Digital products
Mobile experiences
Design systems
Visual identity systems
Digital products
Mobile experiences
Design systems
Visual identity systems
Figma, Sketch
JIRA/Confluence
Slack
Adobe Creative Suite
Figma, Sketch
JIRA/Confluence
Slack
Adobe Creative Suite
Figma, Sketch
JIRA/Confluence
Slack
Adobe Creative Suite
Who am I :
Who am I :
I’m a product designer with 8+ years of experience, starting in graphic design and moving into mobile and platform product work. My visual design background still shapes how I approach clarity and structure.
I’m a product designer with 8+ years of experience, starting in graphic design and moving into mobile and platform product work. My visual design background still shapes how I approach clarity and structure.
I focus on simplifying complex problems into clear, usable experiences across mobile-first products, especially in fintech and identity.
I focus on simplifying complex problems into clear, usable experiences across mobile-first products, especially in fintech and identity.
Product Design
Samsung
2022 → Now
Product Design
Samsung
2022 → Now
Graphic Designer
L'Oréal
2020 → 2022
Graphic Designer
L'Oréal
2020 → 2022
Designer
The Class
2017 → 2018
Designer
The Class
2017 → 2018