Au Calme
Branding & Logo Design
A newly launched luxury hair salon franchise located in Seoul, Korea.
Au Calme in French translates to Peace, Tranquility, Quiet, and Calm. The same word in Korean it translates to Five Senses, pronounced Oh (Five) Cam (Sense).
The motive of this salon is tranquility, providing a quiet and calm resting environment for customers. Living is a busy crowded city like Seoul, people can find peace during their visit.
Logo Development
The graphic element of the logo is composed of the initials salon name Au Calme. Each alphabet is represented in a geometric shape. ‘A’ representing sharpness and technology, and ‘C’ representing curves, flow and nature. Together they intertwine to create a marriage of the two opposites.
Salon Images & Logo Application
